Competitive intelligence organization in practice: the case of a multinational retailer

Gatsoris, Lampros, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Theodoridis, Constantinos (2015) Competitive intelligence organization in practice: the case of a multinational retailer. In: Management Innovation, Entrepreneurship: A Global Perspective. Vrontis, Demetris, Sakka, Georgia and Amirkhanpour, Monaliz, eds. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 152-182. ISBN 9781443874649. [Book Section]

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Abstract

The aim of this chapter is to present the organization and function of a formal CI department and how CI is actually generated within an organization. For this purpose, a multinational electronics retailer from Europe was used as an anecdotal case example

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17823
Notes on copyright: Do not have permission due to copyright.
Depositing User: Costas Priporas
Date Deposited: 01 Oct 2015 18:04
Last Modified: 30 May 2019 20:17
URI: https://eprints.mdx.ac.uk/id/eprint/17823

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