Competitive intelligence organization in practice: the case of a multinational retailer
Gatsoris, Lampros, Priporas, Constantinos-Vasilios 
ORCID: https://orcid.org/0000-0003-1061-4279 and Theodoridis, Constantinos
(2015)
Competitive intelligence organization in practice: the case of a multinational retailer.
In:
Management Innovation, Entrepreneurship: A Global Perspective.
Vrontis, Demetris, Sakka, Georgia and Amirkhanpour, Monaliz, eds.
Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 152-182.
ISBN 9781443874649.
[Book Section]
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Abstract
The aim of this chapter is to present the organization and function of a formal CI department and how CI is actually generated within an organization. For this purpose, a multinational electronics retailer from Europe was used as an anecdotal case example
| Item Type: | Book Section |
|---|---|
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 17823 |
| Notes on copyright: | Do not have permission due to copyright. |
| Depositing User: | Costas Priporas |
| Date Deposited: | 01 Oct 2015 18:04 |
| Last Modified: | 29 Nov 2022 22:50 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/17823 |
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