Continuities in marketing sensing

Prince, Melvin and Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 (2015) Continuities in marketing sensing. In: Market Sensing Today. Prince, Melvin and Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, eds. Business Experts Press, New York, pp. 1-18. ISBN 9781606499764. [Book Section]

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Abstract

This chapter deals with the continuities of market sensing and how they can be integrated in a firm’s strategy and culture in today’s turbulent and fast changing global business environment.

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17822
Useful Links:
Depositing User: Costas Priporas
Date Deposited: 01 Oct 2015 18:02
Last Modified: 10 Feb 2021 05:40
URI: https://eprints.mdx.ac.uk/id/eprint/17822

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