Continuities in marketing sensing
Prince, Melvin and Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279
(2015)
Continuities in marketing sensing.
In:
Market Sensing Today.
Prince, Melvin and Priporas, Constantinos-Vasilios
ORCID: https://orcid.org/0000-0003-1061-4279, eds.
Business Experts Press, New York, pp. 1-18.
ISBN 9781606499764.
[Book Section]
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Abstract
This chapter deals with the continuities of market sensing and how they can be integrated in a firm’s strategy and culture in today’s turbulent and fast changing global business environment.
Item Type: | Book Section |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 17822 |
Useful Links: | |
Depositing User: | Costas Priporas |
Date Deposited: | 01 Oct 2015 18:02 |
Last Modified: | 28 Jun 2022 16:17 |
URI: | https://eprints.mdx.ac.uk/id/eprint/17822 |
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