Tourism visioning: implementing a primary stakeholder approach

Paris, Cody Morris, Knopf, Richard C. and Andereck, Kathleen (2014) Tourism visioning: implementing a primary stakeholder approach. Tourism Review International, 17 (4) . pp. 267-282. ISSN 1544-2721 [Article] (doi:10.3727/154427214X13910101597201)

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Following a discussion on the relationship between participatory planning, collaboration, and tourism visioning, this paper describes the development of a tourism specific visioning process. A case study of a facilitated tourism visioning process in the City of Surprise, Arizona, U.S.A. is presented. This case study provides an example of the potential power of the visioning process for a destination community developing a tourism vision to guide collaborative tourism planning. Insights from three stakeholder workshops are discussed in two contexts: (1) a long-term recommendations of what is needed for implementing a successful tourism visioning process and development of a community tourism plan, and (2) a manageable set of short-term “successes” that could be accomplished by stakeholders collaborating to establish a tourism vision.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17491
Depositing User: Cody Paris
Date Deposited: 08 Sep 2015 09:58
Last Modified: 12 Feb 2021 07:57

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