A comparison between Asian and Australasia backpackers using cultural consensus analysis
Paris, Cody Morris, Musa, Ghazali and Thirumoorthi, Thinaranjeney (2015) A comparison between Asian and Australasia backpackers using cultural consensus analysis. Current Issues in Tourism, 18 (2) . pp. 175-195. ISSN 1368-3500 [Article] (doi:10.1080/13683500.2014.920771)
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Abstract
This study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications.
| Item Type: | Article |
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| Additional Information: | Published online: 28 May 2014 |
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 17483 |
| Notes on copyright: | This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 28/05/14, available online: http://www.tandfonline.com/10.1080/13683500.2014.920771 |
| Depositing User: | Cody Paris |
| Date Deposited: | 08 Sep 2015 10:11 |
| Last Modified: | 29 Nov 2022 23:00 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/17483 |
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