Evaluating tourism community preferences

Tyrrell, Timothy, Paris, Cody Morris ORCID logoORCID: https://orcid.org/0000-0002-0339-2471 and Casson, Mallory (2010) Evaluating tourism community preferences. Tourism Analysis, 15 (1) . pp. 121-124. ISSN 1083-5423 [Article] (doi:10.3727/108354210X12724734223838)

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A short online survey of Kingman Arizona residents included two approaches for determining the relative importance of social, cultural, environmental, and economic attributes to community quality of life. A simple multiattribute choice approach gave noticeably different results from a standard independent attribute ranking approach and lead researchers to recommend socially oriented tourism development projects over economically oriented ones.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17481
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Depositing User: Cody Paris
Date Deposited: 11 Sep 2015 10:26
Last Modified: 30 Nov 2022 01:09
URI: https://eprints.mdx.ac.uk/id/eprint/17481

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