Improvisation: a legitimate strategy in the face of adversity

Best, Simon and Gooderham, Paul ORCID logoORCID: (2015) Improvisation: a legitimate strategy in the face of adversity. Small Enterprise Research, 22 (1) . pp. 49-68. ISSN 1321-5906 [Article] (doi:10.1080/13215906.2015.1017871)


While there is substantial research on entrepreneurial behaviour there is limited research on the use of improvisation as a legitimate response. It is widely acknowledged that many entrepreneurs do not use plans, or ignore them once they are written. This paper explores what entrepreneurs do when face with an unanticipated event that requires a response, and planning is not a viable option. Using a qualitative approach the paper builds on unobtrusive observations and informal interviews to establish how entrepreneurs respond to unanticipated events. Based on these observations and interviews the paper argues that improvisation is a legitimate alternative to planning. The paper contributes to our understanding of how entrepreneurs respond to unanticipated events that require immediate responses. It also demonstrates that improvisation is a wide-spread activity that is much more complex than the accepted definition implies.

Item Type: Article
Additional Information: Published online: 04 Jun 2015
Research Areas: A. > Business School > International Management and Innovation
Item ID: 16971
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Depositing User: Simon Best
Date Deposited: 15 Jun 2015 09:15
Last Modified: 30 May 2019 18:27

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