Membership and subscription in the performing arts: What have we learnt during the last 35 years?

Slater, Alix (2013) Membership and subscription in the performing arts: What have we learnt during the last 35 years? In: The Routledge Companion to Arts Marketing. O'Reilly, Daragh, Rentschler, Ruth and Kirchner, Theresa, eds. Routledge Companion . Routledge, London. ISBN 041578350X. [Book Section]

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Official URL: http://www.amazon.co.uk/372/dp/041578350X

Abstract

This chapter reviews the extant literature on membership in the performing arts over the last 35 years.

Item Type:	Book Section
Research Areas:	A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID:	16950
Notes on copyright:	You have copyright permission subject to certain requirements.
Depositing User:	Alix Slater
Date Deposited:	11 Jun 2015 13:32
Last Modified:	11 Apr 2018 12:38
URI:	https://eprints.mdx.ac.uk/id/eprint/16950

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