Membership and subscription in the performing arts: What have we learnt during the last 35 years?

Slater, Alix (2013) Membership and subscription in the performing arts: What have we learnt during the last 35 years? In: The Routledge Companion to Arts Marketing. O'Reilly, Daragh, Rentschler, Ruth and Kirchner, Theresa, eds. Routledge Companion . Routledge, London. ISBN 041578350X. [Book Section]

[img] Microsoft Word - First submitted uncorrected version (with author's formatting)
Restricted to Repository staff and depositor only

Download (56kB)

Abstract

This chapter reviews the extant literature on membership in the performing arts over the last 35 years.

Item Type: Book Section
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 16950
Notes on copyright: You have copyright permission subject to certain requirements.
Depositing User: Alix Slater
Date Deposited: 11 Jun 2015 13:32
Last Modified: 11 Apr 2018 12:38
URI: https://eprints.mdx.ac.uk/id/eprint/16950

Actions (login required)

View Item View Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year