Gift membership in heritage and arts organisations: a research agenda

Slater, Alix (2015) Gift membership in heritage and arts organisations: a research agenda. In: Academy of Marketing Annual Conference: The Magic in Marketing, University of Limerick, 7-9 Jul 2015, Limerick, Ireland. . [Conference or Workshop Item] (Accepted/In press)

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Gift giving is not new in society and is often seen as highly symbolic, making a statement about the giver, recipient and their relationship. This paper critically reviews the extant literature, deconstructing the construct of gift giving and putting forward a research agenda in the context of heritage and arts memberships.

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 16947
Notes on copyright: No. Access to full text restricted pending copyright check
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Depositing User: Alix Slater
Date Deposited: 11 Jun 2015 14:03
Last Modified: 30 May 2019 18:39

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