Membership friends and engaging people

Slater, Alix (2015) Membership friends and engaging people. Arts Marketing Association, Arts Marketing Association's Magazine, JAM. [Other]

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A practitioner piece looking at patterns of membership and how to run successful schemes.

Item Type: Other
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 16945
Notes on copyright: No.

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Depositing User: Alix Slater
Date Deposited: 11 Jun 2015 14:00
Last Modified: 31 May 2019 17:56

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