Sustainability and marketing for responsible tourism

Clarke, Jackie, Hawkins, Rebecca and Waligo, Victoria ORCID: https://orcid.org/0000-0002-6019-4244 (2013) Sustainability and marketing for responsible tourism. In: The Routledge Handbook of Tourism Marketing. McCabe, Scott, ed. Routledge, pp. 41-53. ISBN 9780415597036. [Book Section]

Abstract

Tourism is an amalgam of different interests weaving together both private sector and public sector organisations and initiatives. It is a criss-cross of sector businesses and organisations (attractions, accommodation, hospitality, activities, events, aviation, other modes of transport such as trains, ferries, hire car services etc), of scales of businesses from the micro-enterprises of families to the big multinationals, and of levels of destination from local areas of distinctive character to national countries and cross-border regions. Tourism relies on an integration of resources, built, natural, cultural and human (as hosts or residents) in a way not paralleled in non-tourism products, and the costs of these resources are largely not shouldered by its tourists or users. This fundamental nature of tourism - its intrinsic interdependence and its external costs - has ensured that sustainability has long been debated and practical action sought through the lens of different disciplines and stakeholder groups.

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