Contemporary strategic marketing
Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203. [Book]
Abstract
Combining text, case studies and readings, this textbook places an emphasis on practicality. The second edition includes a new chapter on international marketing strategy, plus enhanced coverage of key account management, new coverage of customer value analysis, and a new chapter on marketing strategy for services.
| Item Type: | Book |
|---|---|
| Additional Information: | Previous edn 2003 written by R. Brennan, P. Garneau and P. Baines. |
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 1672 |
| Depositing User: | Repository team |
| Date Deposited: | 23 Mar 2009 16:38 |
| Last Modified: | 13 Oct 2016 14:13 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/1672 |
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