Management of the market research client/agency relationship.

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside, Arch G., ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335. [Book Section]

Item Type: Book Section
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 1657
Depositing User: Repository team
Date Deposited: 23 Mar 2009 13:02
Last Modified: 13 Oct 2016 14:13
URI: https://eprints.mdx.ac.uk/id/eprint/1657

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