Children's memory for television advertising: effects of programme-advertisement congruency

Gunter, Barrie, Baluch, Bahman ORCID logoORCID: https://orcid.org/0000-0003-0650-4421, Duffy, Linda Jane ORCID logoORCID: https://orcid.org/0000-0002-8667-2849 and Furnham, Adrian (2002) Children's memory for television advertising: effects of programme-advertisement congruency. Applied Cognitive Psychology, 16 (2) . pp. 171-190. ISSN 0888-4080 [Article] (doi:10.1002/acp.776)

Item Type: Article
Research Areas: A. > School of Science and Technology > Psychology
Item ID: 16491
Depositing User: Linda Duffy
Date Deposited: 29 May 2015 09:19
Last Modified: 13 Oct 2016 14:35
URI: https://eprints.mdx.ac.uk/id/eprint/16491

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