Disruptive innovations: the rise of the e-cigarette

Stimson, G. V., Thom, Betsy ORCID: https://orcid.org/0000-0003-4975-7613 and Uhl, Alfred (2014) Disruptive innovations: the rise of the e-cigarette. International Journal of Drug Policy, 25 (4) . pp. 653-655. ISSN 0955-3959 [Article] (doi:10.1016/j.drugpo.2014.05.003)

Abstract

The history of psychoactive substances is replete with examples of technologies that change the production and consumption of drugs, alcohol and tobacco. Business analysts use the term ‘disruptive innovation’ to describe innovations that lead to relatively rapid and dramatic transformations in manufacture, marketing, and consumer behaviour (Christensen, 2003). A classic instance is the ‘Kodak moment’ when, with the rise of digital processes, photographic film manufacturers were left with an obsolete technology. But as we will suggest, disruption is far broader than the technical impact of the innovation, for it has social ramifications affecting a wide range of social groups. This is especially the case with psychoactive substances where innovations can challenge the position of powerful groups and established wisdoms.

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