Cross-cultural management and language studies within international business research: past and present paradigms and suggestions for future research

Pudelko, Markus, Tenzer, Helene and Harzing, Anne-Wil ORCID: https://orcid.org/0000-0003-1509-3003 (2015) Cross-cultural management and language studies within international business research: past and present paradigms and suggestions for future research. In: The Routledge Companion to Cross-Cultural Management. Routledge Companions in Business, Management and Accounting . Routledge, pp. 85-94. ISBN 9780415858687. [Book Section]

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Abstract

Our contribution seeks to (1) outline how cross-cultural management and, more recently, language studies developed as two interrelated subareas within international business research; (2) discuss the changing paradigms and orthodoxies under which empirical research in cross-cultural management and language studies has been executed, focusing in particular on what we consider shortcomings in past and present research; and (3) formulate our suggestions how research should develop in the future.

As such, our contribution offers a critical reflection on the evolution of this research area over time, combining elements of descriptive retrospection and analysis of the current situation with the normative elements of a position paper.

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