Case study: AngloAmerican and HIV/AIDS

Croucher, Richard ORCID: https://orcid.org/0000-0002-9617-734X and Cotton, Elizabeth (2013) Case study: AngloAmerican and HIV/AIDS. In: International Management: Theory and Practice. Gooderham, Paul ORCID: https://orcid.org/0000-0001-6397-5823, Grogaard, Birgitte and Nordhaug, Odd, eds. Edward Elgar, pp. 341-360. ISBN 9781782546221. [Book Section]

Abstract

This case was selected for two reasons; first, because prima facie it allows detailed examination of how a GUF acted as a major and indeed indispensable partner for an MNC. The MNC followed a conscious partnership strategy with the GUF at the latter's initiative, a path that differed radically from that taken by its competitors. Second, unusually high-quality longitudinal information was obtained through the long-term involvement of one of the authors, supplemented by unusually extensive project reports, company and union documentation.

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