Corporate communications, identity and image: a research agenda
Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2) . pp. 196-206. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2550060)
Abstract
This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.
| Item Type: | Article |
|---|---|
| Keywords (uncontrolled): | corporate image, corporate identity, company-controlled communication, unplanned communication |
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 13363 |
| Useful Links: | |
| Depositing User: | Devika Mohan |
| Date Deposited: | 29 May 2014 07:22 |
| Last Modified: | 13 Oct 2016 14:30 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/13363 |
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