The importance of brand power: a review of the European car market
Melewar, T. C. and Sambrook, Lydia (2004) The importance of brand power: a review of the European car market. The European Business Journal, 16 (4) . pp. 167-177. ISSN 0955-808X [Article]
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 13343 |
| Useful Links: | |
| Depositing User: | Devika Mohan |
| Date Deposited: | 26 May 2014 07:16 |
| Last Modified: | 13 Oct 2016 14:30 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/13343 |
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