Determinants of the corporate identity construct: a review of the literature

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4) . pp. 195-220. ISSN 1352-7266 [Article] (doi:10.1080/1352726032000119161)


Corporate identity has received significant attention from both academics and practitioners in the last 25 years. Despite many articles written in this area a definitive construct of corporate identity and its measurements does not yet exist. The objective of this paper is therefore to provide a review of the literature on the corporate identity construct and its components and also to present the academic and managerial implications of this study.

Item Type: Article
Keywords (uncontrolled): Corporate identity, corporate image, corporate communications, marketing communications, corporate reputation
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13327
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Depositing User: Devika Mohan
Date Deposited: 22 May 2014 08:10
Last Modified: 13 Oct 2016 14:30

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