Determinants of the corporate identity construct: a review of the literature

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4) . pp. 195-220. ISSN 1352-7266 [Article] (doi:10.1080/1352726032000119161)

Official URL: http://dx.doi.org/10.1080/1352726032000119161

Abstract

Corporate identity has received significant attention from both academics and practitioners in the last 25 years. Despite many articles written in this area a definitive construct of corporate identity and its measurements does not yet exist. The objective of this paper is therefore to provide a review of the literature on the corporate identity construct and its components and also to present the academic and managerial implications of this study.

Item Type:	Article
Keywords (uncontrolled):	Corporate identity, corporate image, corporate communications, marketing communications, corporate reputation
Research Areas:	A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID:	13327
Useful Links:	Middlesex University Expert Profile
Depositing User:	Devika Mohan
Date Deposited:	22 May 2014 08:10
Last Modified:	13 Oct 2016 14:30
URI:	https://eprints.mdx.ac.uk/id/eprint/13327

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