Determinants of the corporate identity construct: a review of the literature
Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4) . pp. 195-220. ISSN 1352-7266 [Article] (doi:10.1080/1352726032000119161)
Abstract
Corporate identity has received significant attention from both academics and practitioners in the last 25 years. Despite many articles written in this area a definitive construct of corporate identity and its measurements does not yet exist. The objective of this paper is therefore to provide a review of the literature on the corporate identity construct and its components and also to present the academic and managerial implications of this study.
Item Type: | Article |
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Keywords (uncontrolled): | Corporate identity, corporate image, corporate communications, marketing communications, corporate reputation |
Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Item ID: | 13327 |
Useful Links: | |
Depositing User: | Devika Mohan |
Date Deposited: | 22 May 2014 08:10 |
Last Modified: | 13 Oct 2016 14:30 |
URI: | https://eprints.mdx.ac.uk/id/eprint/13327 |
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