Can Swiss multinational corporations be considered truly global firms?

Melewar, T. C. and Osborne, Luc (2003) Can Swiss multinational corporations be considered truly global firms? The European Business Journal, 15 (1) . pp. 24-34. ISSN 0955-808X [Article]

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13323
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 22 May 2014 07:06
Last Modified: 13 Oct 2016 14:30
URI: https://eprints.mdx.ac.uk/id/eprint/13323

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