The impact of information technology on global marketing strategies
Melewar, T. C. and Stead, Caroline (2002) The impact of information technology on global marketing strategies. Journal of General Management, 27 (4) . pp. 29-40. ISSN 0306-3070 [Article]
Official URL: http://www.braybrooke.co.uk/tabid/99/Default.aspx?...
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 13312 |
| Useful Links: | |
| Depositing User: | Devika Mohan |
| Date Deposited: | 20 May 2014 07:29 |
| Last Modified: | 13 Oct 2016 14:30 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/13312 |
Actions (login required)
 |
View Item |
Statistics
Downloads
Activity Overview
6 month trend
6 month trend
Additional statistics are available via IRStats2.
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)