Corporate identity in the service sector
Melewar, T. C. and Storrie, Tim (2001) Corporate identity in the service sector. Public Relations Quarterly, 46 (2) . ISSN 0033-3700 [Article]
Abstract
Analyzes the role of corporate identity within the service sector through a case study using Toni & Guy, a hairdressing franchise. Methodology; Overview of Toni & Guy; Components of the corporate identity in the context of Toni & Guy; Role of corporate culture and behavior in the corporate identity of Toni & Guy.
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 13308 |
| Useful Links: | |
| Depositing User: | Devika Mohan |
| Date Deposited: | 19 May 2014 08:16 |
| Last Modified: | 13 Oct 2016 14:30 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/13308 |
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