The role of corporate identity in merger and acquisition activity

Melewar, T. C. and Harrold, John (2000) The role of corporate identity in merger and acquisition activity. Journal of General Management, 26 (2) . pp. 17-31. ISSN 0306-3070 [Article]


This paper examines the importance of the role played by corporate identity in the success of merger and acquisition (M&A) activity. M&A activity has been growing rapidly. Associated with this growth is a trend to ever-larger deals. Cross border mergers are also growing strongly, especially within Europe. However, of real concern is the high level of failure rates for M&A deals, which is between 50% and 80% during the 1990s. This article examines the drivers behind the current M&A growth and the underlying causes of the high failure rate. Within this context, the paper discusses the role of corporate identity in the M&A process and identifies how closer attention to corporate identity issues can improve the chances of a successful post-merger integration.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13297
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Depositing User: Devika Mohan
Date Deposited: 13 May 2014 08:06
Last Modified: 13 Oct 2016 14:30

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