Seasonality in Crete: problem or a way of life?

Andriotis, Konstantinos ORCID logoORCID: (2005) Seasonality in Crete: problem or a way of life? Tourism Economics, 11 (2) . pp. 207-224. ISSN 1354-8166 [Article] (doi:10.5367/0000000054183478)

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Tourism has been criticised worldwide for seasonal fluctuations of demand. These fluctuations are attributed to various factors, mainly climatic conditions, human decisions, inertia or tradition and supply restrictions, and result in various problems for tourist receiving destinations, such as seasonal environmental congestion, low return on investments for tourist enterprises, overuse of facilities, and off-season unemployment. To overcome seasonality various responses have been undertaken by both, private and public sectors, that can be summarized on three main strategies: diversification of the product mix, change of customer mix and aggressive pricing. It is the aim of this paper to review all these issues taking as a case the island of Crete, as well as to examine whether seasonality poses a problem for the island and the islanders or just a way of life.

Item Type: Article
Keywords (uncontrolled): Seasonality, determinants, strategies, tourism, Crete
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 13234
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Depositing User: Konstantinos Andriotis
Date Deposited: 02 May 2014 12:31
Last Modified: 30 Nov 2022 02:19

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