Cruise visitors’ experience in a Mediterranean port of call
Andriotis, Konstantinos 
ORCID: https://orcid.org/0000-0003-0960-0216 and Agiomirgianakis, George
(2010)
Cruise visitors’ experience in a Mediterranean port of call.
International Journal of Tourism Research, 12
(4)
.
pp. 390-404.
ISSN 1099-2340
[Article]
(doi:10.1002/jtr.770)
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Abstract
This study aims to provide a better understanding on cruise travel experience by studying cruise ship passengers motivation, satisfaction and likelihood of return to the port of Heraklion (Crete, Greece). From the findings, it is evident that ‘exploration’ and ‘escape’ were among the main motivations of visitors, and ‘product and services’ as well as ‘tour pace’ were significant dimensions in shaping overall satisfaction levels. Nevertheless, onshore activities were restricted to sightseeing and shopping, because of the limited available time. Based on these findings, relevant proposals are made in order to provide positive port experiences.
| Item Type: | Article |
|---|---|
| Keywords (uncontrolled): | cruise experience, motivation, satisfaction, activities, intention to return |
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 13219 |
| Useful Links: | |
| Depositing User: | Konstantinos Andriotis |
| Date Deposited: | 29 Apr 2014 08:24 |
| Last Modified: | 28 Nov 2019 16:13 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/13219 |
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