Evaluating social media frameworks for small and large organisation

Alsobhi, Aisha and Abeysinghe, Geetha (2014) Evaluating social media frameworks for small and large organisation. Proceedings of the 7th SSC Saudi Students Conference. In: The 7th Saudi Students Conference (SSC2014), 01-02 Feb 2014, Edinburgh, UK. ISBN 9780956904522. [Conference or Workshop Item]

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The nature of the business today is very competitive for small businesses (SMEs) since they have limited resources comparing to large organisations. ITs have helped businesses to look for new competing ways in persuading their customers. Social media (SM) are considered one of these technologies and there have been successful existing practical examples in the literature about its effectiveness in business. SM have given SMEs an opportunity to create a global customer base in a cost effective manner which was not possible in other business model. The main aim of this research was to investigate how SMEs can benefit from SM. Although there are many IT adoption models but there are very few which focuses on SM alone. According to our knowledge there is none which focuses on SM adoption by SMEs until the Before, Process and After (BPA) framework has been proposed (Abeysinghe & Alsobhi 2013). This research also aimed to critically review of existing frameworks.

Item Type: Conference or Workshop Item (Paper)
Keywords (uncontrolled): Social Media adoption, Small Businesses, Social Media framework
Research Areas: A. > School of Media and Performing Arts > Performing Arts
Item ID: 13135
Notes on copyright: Creative Commons Attribution License

"authors are encouraged to post and share their work online (e.g., in institutional repositories or on their website) at any point before and after the conference." Conference copyright policy.
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Depositing User: Aisha Alsobhi
Date Deposited: 19 Mar 2014 10:23
Last Modified: 18 Jun 2021 23:02
URI: https://eprints.mdx.ac.uk/id/eprint/13135

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