Measuring visual identity: a multi-construct study

Melewar, T. C. (2001) Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal, 6 (1) . pp. 36-42. ISSN 1356-3289 [Article] (doi:10.1108/13563280110381206)


A critical element in the development of a fundamental body of knowledge in corporate identity and corporate visual identity, as well as for improvement in communication practice, is the development of measures of the variables with which communicators work. In this article, the earlier work of Churchill is outlined and applied in search of measures in the context of international corporate visual identity.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 12637
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Depositing User: Alison Roache
Date Deposited: 13 Nov 2013 13:00
Last Modified: 13 Oct 2016 14:29

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