Measuring visual identity: a multi-construct study
Melewar, T. C. (2001) Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal, 6 (1) . pp. 36-42. ISSN 1356-3289 [Article] (doi:10.1108/13563280110381206)
Abstract
A critical element in the development of a fundamental body of knowledge in corporate identity and corporate visual identity, as well as for improvement in communication practice, is the development of measures of the variables with which communicators work. In this article, the earlier work of Churchill is outlined and applied in search of measures in the context of international corporate visual identity.
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > International Management and Innovation A. > Business School > Marketing, Branding and Tourism A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 12637 |
| Useful Links: | |
| Depositing User: | Alison Roache |
| Date Deposited: | 13 Nov 2013 13:00 |
| Last Modified: | 13 Oct 2016 14:29 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/12637 |
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