Innocents abroad: attitude change toward hosts

Nyaupane, Gyan P., Teye, Victor and Paris, Cody Morris (2008) Innocents abroad: attitude change toward hosts. Annals of Tourism Research, 35 (3) . pp. 650-667. ISSN 0160-7383 [Article] (doi:10.1016/j.annals.2008.03.002)


The purpose of this study was to examine the role of social distance, prior expectations, and trip experience on post-trip attitudes in multiple destinations. This study is based on surveys conducted with two groups of students: 1) a group participating in a summer study abroad program to the South Pacific or to Europe, and 2) a control group. The results show that attitude changes were positive towards Europeans, negative towards Australians, and mixed towards Fijians. This study supports the expectation value theory, but contradicts the cultural distance theory of attitude change. Further, the results show that experience with non-tourism related services played an important role toward attitude change.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 11963
Depositing User: Users 3197 not found.
Date Deposited: 19 Sep 2013 10:19
Last Modified: 13 Oct 2016 14:28

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