Social media readiness in small businesses

Abeysinghe, Geetha and Alsobhi, Aisha (2013) Social media readiness in small businesses. In: International Conference Information Systems, 13-15 Mar 2013, Lisbon, Portugal. . [Conference or Workshop Item]

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Information Technologies (IT) have helped businesses to look for new ways of competing. Social Media (SM) are
considered as one of these technologies. There are ample examples in the literature about its effectiveness in business.
Especially for small businesses (SMEs) SM have given an opportunity to create a global customer base in a cost effective
manner which was not possible in other business model. The main aim of this research was to investigate how SMEs
whose businesses are dependent on their networks can benefit from SM. Although there are many IT adoption models,
only a very few focus on SM alone. According to our knowledge there is none which focuses on SM adoption by SMEs.
This research aimed to come up with a suitable model which will help SMEs to evaluate their readiness in adopting SM.

Item Type: Conference or Workshop Item (Paper)
Keywords (uncontrolled): Social media readiness, social media adoption, small businesses, competitive advantage.
Research Areas: A. > School of Science and Technology > Computer Science
Item ID: 11433
Depositing User: Aisha Alsobhi
Date Deposited: 12 Aug 2013 06:24
Last Modified: 30 Nov 2022 00:14

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