Revisiting membership scheme typologies in museums and galleries
Slater, Alix (2004) Revisiting membership scheme typologies in museums and galleries. International Journal of Nonprofit and Voluntary Sector Marketing, 9 (3) . pp. 238-260. ISSN 1465-4520 [Article] (doi:10.1002/nvsm.251)
Abstract
Research suggests that there has been a sustained and incremental growth in Friends’ organisations (also known as membership schemes, societies and associations) in the UK
since 1970. Despite this there is a dearth of published literature on the subject. This paper contributes to the theory in this area by: refining an existing set of characteristics and criteria that can be used by Friends’ managers to identify the position of their own membership scheme in relation to others; mapping the organisational performance of 90 membership schemes affiliated to museums and galleries of varying sizes from across the UK; and using this information to extend and enhance an existing typology of membership schemes developed by Hayes and Slater.
| Item Type: | Article |
|---|---|
| Keywords (uncontrolled): | museums, heritage, typologies, membership schemes, friends schemes |
| Research Areas: | A. > Business School > Economics A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 10117 |
| Depositing User: | Alix Slater |
| Date Deposited: | 27 Mar 2013 12:19 |
| Last Modified: | 09 Apr 2018 14:32 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/10117 |
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