Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, Simon 
ORCID: https://orcid.org/0000-0003-4497-8687 and Crawford, Ian
(2002)
Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach.
Journal of Consumer Behaviour- an International Research Review, 2
(1)
.
pp. 54-70.
ISSN 1479-1838
[Article]
(doi:10.1002/cb.89)
Abstract
This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.
| Item Type: | Article |
|---|---|
| Keywords (uncontrolled): | Means–end theory; consumer behaviour; social context; choices; attributes of choices; consequences; values |
| Research Areas: | A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 10044 |
| Notes on copyright: | Did not upload full paper- only supplied information relating to the citation of the paper |
| Useful Links: | |
| Depositing User: | Simon Manyiwa |
| Date Deposited: | 12 Feb 2013 07:15 |
| Last Modified: | 13 Oct 2016 14:26 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/10044 |
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