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Article

Brennan, Ross and Eagle, Lynne (2007) Beyond advertising: in-home promotion of fast food. Young consumers, 8 (4) . pp. 278-288. ISSN 1758-7212 (doi:10.1108/17473610710838635)

Dahl, Stephan, Eagle, Lynne and Carlos, Baez (2009) Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. Young consumers, 10 (1) . pp. 46-59. ISSN 1758-7212 (doi:10.1108/17473610910940783)

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