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B

Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning., 27 (4). pp. 467-473. ISSN 0263-4503 (doi:10.1108/02634500910964038)

V

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning., 28 (3). pp. 349-364. ISSN 0263-4503 (doi:10.1108/02634501011041462)

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