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Number of items: 8.

B

Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12). pp. 1289-1299. ISSN 0309-0566 (doi:10.1108/03090560910989894)

Brennan, Ross, Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing, 37 (11/12). pp. 1636-1665. ISSN 0309-0566 (doi:10.1108/03090560310495393)

F

Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0527)

M

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0616)

Melewar, T. C. and Karaosmanoglu, Elif (2006) Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing, 40 (7/8). pp. 846-869. ISSN 0309-0566 (doi:10.1108/03090560610670025)

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6). pp. 538-550. ISSN 0309-0566 (doi:10.1108/03090560010321910)

Melewar, T. C., Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4). pp. 414-427. ISSN 0309-0566 (doi:10.1108/03090560110694772)

Muhamad, Rusnah, Melewar, T. C. and Alwi, Sharifah Faridah Syed (2012) Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46 (7/8). pp. 900-921. ISSN 0309-0566 (doi:10.1108/03090561211230061)

This list was generated on Tue Nov 12 04:45:24 2019 GMT.