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Pantano, Eleonora, Priporas, Constantinos-Vasilios and Migliano, Giuseppe (2019) Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business review, 31 (2) . pp. 162-178. ISSN 0955-534X (doi:10.1108/EBR-08-2017-0152)

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