Items where Research Area is "A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group"

2017

Chang, Shing-Wan and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3). pp. 253-270. ISSN 0959-0552

Priporas, Constantinos-Vasilios and Stylos, Nikolaos and Fotiadis, Anestis (2017) Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior . ISSN 0747-5632 (Published online first)

2016

Constantinos-Vasilios, Priporas and Nikolaos, Stylos and Roya, Rahimi and Lakshmi Narasimhan, Vedanthachari (2016) Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 (Accepted/In press)

Nguyen, Quang (2016) Linking loss aversion and present bias with overspending behaviour of tourists: insights from a lab-in-the-field experiment. Tourism Management, 54 . pp. 152-159. ISSN 0261-5177

2015

Priporas, Constantinos-Vasilios and Kamenidou, Irene and Kapoulas, Alexandros and Papadopoulou, Filomila- Maria (2015) Counterfeit purchase typologies during an economic crisis. European Business Review, 27 (1). pp. 2-16. ISSN 0955-534X

Slater, Alix (2015) Gift membership in heritage and arts organisations: a research agenda. In: Academy of Marketing Annual Conference: The Magic in Marketing, University of Limerick, 7-9 Jul 2015, Limerick, Ireland. (Accepted/In press)

Slater, Alix (2015) Membership friends and engaging people. Arts Marketing Association, Arts Marketing Association's Magazine, JAM.

2014

Ali, Raza and Lynch, Richard and Melewar, T. C. and Jin, Zhongqi (2014) The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research . ISSN 0148-2963

Jin, Zhongqi and Lynch, Richard and Attia, Samaa and Chansarkar, Bal and Gülsoy, Tanses and Lapoule, Paul and Liu, Xueyuan and Newburry, William and Nooraini, Mohamad Sheriff and Parente, Ronaldo and Purani, Keyoor and Ungerer, Marius (2014) The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review . ISSN 0969-5931 (Published online first)

Slater, Alix and Armstrong, Kate (2014) Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 1-13. ISSN 1465-4520

2013

Battor, Mohamed and Battor, Moustafa and Bhatti, Muhammed (2013) Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research . ISSN 1522-1970 (Accepted/In press)

Battor, Moustafa and Battor, Mohamed (2013) Can organizational learning foster customer relationships? Implications for performance. Learning organization, the, 20 (4/5). pp. 279-290. ISSN 0969-6474

Slater, Alix (2013) Membership and subscription in the performing arts: What have we learnt during the last 35 years? In: The Routledge Companion to Arts Marketing. O'Reilly, Daragh and Rentschler, Ruth and Kirchner, Theresa, eds. Routledge Companion . Routledge, London. ISBN 041578350X

Vassiliadis, Chris A. and Priporas, Constantinos-Vasilios and Andronikidis, Andreas (2013) An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management, 34 . pp. 61-70. ISSN 0261-5177

2012

Battour, Mohamed M. and Battor, Moustafa and Ismail, Mohd. (2012) The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing, 29 (3). pp. 279-297. ISSN 1054-8408

Manyiwa, Simon and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12). pp. 1419-1437. ISSN 0267-257X

Muhamad, Rusnah and Melewar, T. C. and Alwi, Sharifah Faridah Syed (2012) Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46 (7/8). pp. 900-921. ISSN 0309-0566

Priporas, Constantinos-Vasilios and Vassiliadis, Chris A. and Stylos, Nikolaos D. (2012) Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal, 15 (4). pp. 385-403. ISSN 1352-2752

2011

Argyriou, Evmorfia and Melewar, T. C. (2011) Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews, 13 (4). pp. 431-451. ISSN 1460-8545

Battour, Mohamed M. and Ismail, Mohd Nazari and Battor, Moustafa (2011) The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research, 13 (6). pp. 527-540. ISSN 1522-1970

Dilmperi, Athina and King, Tamira and Dennis, Charles (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services, 18 (2). pp. 132-140. ISSN 09696989

Gupta, Suraksha and Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

Iliopoulos, Efthymios and Priporas, Constantinos-Vasilios (2011) The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research, 11 (261). ISSN 1472-6963

Priporas, Constantinos-Vasilios and Kamenidou, Irene (2011) Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management, 18 (4/5). pp. 264-273. ISSN 1350-231X

Srivoravilai, Nopporn and Melewar, T. C. and Liu, Martin J. and Yannopoulou, Natalia (2011) Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management, 27 (3-4). pp. 243-268. ISSN 0267-257X

Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2011) Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review, 17 (4). pp. 511-533. ISSN 1360-2381

2010

Battor, Moustafa and Battor, Mohamed (2010) The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management, 26 (9-10). 842- 857. ISSN 0267-257X

Battour, Mohamed M. and Ismail, Mohd Nazari and Battor, Moustafa (2010) Toward a halal tourism market. Tourism Research, 15 (4). pp. 461-470. ISSN 1083-5423

Kamenidou, Irene and Priporas, Constantinos-Vasilios (2010) Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment, 8 (1). pp. 16-20. ISSN 1459-0255

Paris, Cody Morris and Lee, Woojin and Seery, Paul (2010) The role of social media in promoting special events: acceptance of Facebook ‘events’. In: ENTER2010 eTourism Conference, 10-12 February 2010, Lugano, Switzerland.

2009

Galanou, Ekaterini and Priporas, Constantinos-Vasilios (2009) A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development, 13 (4). pp. 221-246. ISSN 1360-3736

Kamenidou, Irene and Balkoulis, Nickolas and Priporas, Constantinos-Vasilios (2009) Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing, 1 (2). pp. 152-172. ISSN 1757-5567

Kamenidou, Irene and Mamalis, Spyridon and Priporas, Constantinos-Vasilios (2009) Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism, 4 (3). pp. 67-79. ISSN 1790-8418

Navare, Jyoti and Jin, Zhongqi (2009) Risk and uncertainty in innovation activities. In: The XX ISPIM Conference: The Future of Innovation, 21-24 Jun 2009, Vienna, Austria.

Theodoridis, Constantinos D. and Priporas, Constantinos-Vasilios (2009) Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business, 4 (1). pp. 58-68. ISSN 1450-2194

2008

Andronikidis, Andreas and Vassiliadis, Christos and Fotiadis, Thomas and Priporas, Constantinos-Vasilios (2008) Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing, 3 (1). pp. 20-38. ISSN 1741-878X

Battor, Moustafa and Zairi, Mohamed and Francis, Arthur (2008) Knowledge-based capabilities and their impact on performance: a best practice management evaluation. Business Strategy Series, 9 (2). pp. 47-56. ISSN 1751-5637

Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499

Brennan, Ross and Garneau, Paul and Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6). pp. 414-439. ISSN 1355-2554

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.

Mylona, Ifigeneia and Priporas, Constantinos-Vasilios (2008) University students attitudes to mobile political communication. International Journal of Mobile Marketing, 3 (2). pp. 54-60. ISSN 1939-1161

Priporas, Constantinos-Vasilios and Laspa, Christina and Kamenidou, Irene (2008) Patient satisfaction measurement for in-hospital services: a pilot study in Greece. Journal of Medical Marketing, 8 (4). pp. 325-340. ISSN 1745-7904

Priporas, Constantinos-Vasilios and Mylona, Ifigeneia (2008) Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers. International Journal of Mobile Communications, 6 (4). pp. 456-466. ISSN 1470-949X

Priporas, Constantinos-Vasilios and Poimenidis, Ioannis (2008) Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing, 4 (3). pp. 37-45. ISSN 1814-2427

2007

Andronikidis, Andreas and Vasiliadis, Christos A. and Priporas, Constantinos-Vasilios and Kamenidou, Irene (2007) Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing, 15 (4). pp. 69-86. ISSN 1050-7051

Balabanis, George and Mueller, Rene and Melewar, T. C. (2007) In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1 (3). pp. 328-344. ISSN 1753-3627

Bridges, Kieran and Melewar, T. C. and Otubanjo, B. Olutayo (2007) “Geiz-ist-geil” strategy: a three-company study. Management Decision, 45 (6). pp. 1023-1037. ISSN 0025-1747

Evans, Jeff and Tsatsaroni, Anna and Staub, Natalie (2007) Images of mathematics in popular culture/adults' lives: a study of advertisements in the UK press. Adults Learning Mathematics: An International Journal, 2 (2). pp. 33-53. ISSN 1744-1803

Jin, Zhongqi and Li, Zhihong (2007) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china. International Journal of Innovation Management, 11 (4). pp. 539-564. ISSN 1363-9196

Lyon, Fergus and Baldock, Robert and McPherson, Mark and Ekanem, Ignatius U. and Ellis, Catherine-Anne and Bertotti, Marcello and Sepulveda, Leandro and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency.

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423

Psychogios, Alexandros G. and Priporas, Constantinos-Vasilios (2007) Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report, 12 (1). pp. 40-66. ISSN 1052-0147

Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2007) Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry. In: Annual Conference of Academy of Management, 3-8 August, 2007, Philadelphia, USA.

2006

Argyriou, Evmorfia and Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5). pp. 575-599. ISSN 1470-7853

Bourlakis, Michael A. and Ness, Mitchell R. and Priporas, Constantinos-Vasilios (2006) The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business, 1 (2). pp. 29-49. ISSN 1450-2194

Jin, Zhongqi and Chansarkar, Bal (2006) Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics, 18 (4). pp. 283-302. ISSN 0945-7517

Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2). pp. 196-206. ISSN 1350-231X

Manyiwa, Simon (2006) Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University- Discussion Papers Series (40).

Melewar, T. C. and Badal, Edgar and Small, Joseann (2006) Danone branding strategy in China. Journal of Brand Management, 13 (6). pp. 407-417. ISSN 1350-231X

Melewar, T. C. and Bassett, Kara and Simoes, Claudia (2006) The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal, 11 (2). pp. 138-147. ISSN 1356-3289

Melewar, T. C. and Karaosmanoglu, Elif (2006) Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing, 40 (7/8). pp. 846-869. ISSN 0309-0566

Pike, Warren and Melewar, T. C. (2006) The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing, 18 (3). pp. 183-203. ISSN 0954-7541

2005

Argyriou, Evmorfia and Melewar, T. C. and Meadows, Maureen (2005) A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing, 15 (1). pp. 47-73. ISSN 1049-6483

Melewar, T. C. and Akel, Sibel (2005) The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal, 10 (1). pp. 41-57. ISSN 1356-3289

Melewar, T. C. and Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12). pp. 379-394. ISSN 1350-231X

Melewar, T. C. and Karaosmanoglu, Elif and Paterson, Douglas (2005) Corporate identity: concept, components and contribution. Journal of General Management, 31 (1). p. 59. ISSN 0306-3070

Priporas, Constantinos-Vasilios (2005) Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism, 7 (2). pp. 87-99. ISSN 1547-0148

Priporas, Constantinos-Vasilios and Gatsoris, Lampros and Zacharis, Vassilis (2005) Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning, 23 (7). pp. 659-669. ISSN 0263-4503

Priporas, Constantinos-Vasilios and Karatzolas, Nikolaos (2005) Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences, 3 . pp. 103-114.

Tucker, Laura and Melewar, T. C. (2005) Corporate reputation and crisis management: the threat and manageability of anti-corporatism. Corporate Reputation Review (7). pp. 377-387. ISSN 1363-3589

2004

McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway.

Melewar, T. C. and Meadows, Maureen and Zheng, Wenqiang and Rickards, Richard (2004) The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management (11). pp. 449-461. ISSN 1350-231X

Melewar, T. C. and Sambrook, Lydia (2004) The importance of brand power: a review of the European car market. The European Business Journal, 16 (4). pp. 167-177. ISSN 0955-808X

Melewar, T. C. and Vemmervik, Claes (2004) International advertising strategy: a review, reassessment and recommendation. Management Decision, 42 (7). pp. 863-881. ISSN 0025-1747

Rosmimah, Mohd Roslin and Melewar, T. C. (2004) Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail and Distribution Management, 32 (1). pp. 33-44. ISSN 0959-0552

2003

Crawford, Gerry and Melewar, T. C. (2003) The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour- an International Research Review, 3 (1). pp. 85-98. ISSN 1472-0817

Kamenidou, Irene and Priporas, Constantinos-Vasilios and Michailidis, Anastasios and Mamalis, Spyridon (2003) Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes, 61 . pp. 191-199. ISSN 1022-1379

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4). pp. 195-220. ISSN 1352-7266

Melewar, T. C. and Mott, Andrea (2003) Is the French model of capitalism becoming more like the Anglo-Saxon model? Journal of General Management, 28 (4). p. 47. ISSN 0306-3070

Melewar, T. C. and Osborne, Luc (2003) Can Swiss multinational corporations be considered truly global firms? The European Business Journal, 15 (1). pp. 24-34. ISSN 0955-808X

Melewar, T. C. and Smith, Nichola (2003) The Internet revolution: some global marketing implications. Marketing Intelligence and Planning, 21 (6). pp. 363-369. ISSN 0263-4503

Melewar, T. C. and Walker, Christopher (2003) Global corporate brand building: guidelines and case studies. Journal of Brand Management (11). pp. 157-170. ISSN 1350-231X

Priporas, Constantinos-Vasilios and Kamenidou, Irene (2003) Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal, 51 (1). pp. 53-62. ISSN 1332-7461

2002

Balabanis, George and Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6). pp. 582-610. ISSN 0265-1335

Balabanis, George and Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4). pp. 7-37. ISSN 0891-1762

Manyiwa, Simon and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1). pp. 54-70. ISSN 1479-1838

Melewar, T. C. and Bains, Narinder (2002) Industry in transition: corporate identity on hold? International Journal of Bank Marketing, 20 (2). pp. 57-66. ISSN 0265-2323

Melewar, T. C. and Jenkins, Elizabeth (2002) Defining the corporate identity construct. Corporate Reputation Review, 5 (1). pp. 76-90. ISSN 1363-3589

Melewar, T. C. and Navalekar, Abhijit (2002) Leveraging corporate identity in the digital age. Marketing Intelligence & Planning, 20 (2). pp. 96-103. ISSN 0263-4503

Melewar, T. C. and Stead, Caroline (2002) The impact of information technology on global marketing strategies. Journal of General Management, 27 (4). pp. 29-40. ISSN 0306-3070

Tzimitra-Kalogianni, Irini and Kamenidou, Irene and Priporas, Constantinos-Vasilios and Tziakas, Vasilis (2002) Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review, 3 (1). pp. 23-36. ISSN 1109-2580

Tzimitra-Kalogianni, Irini and Kamenidou, Irene and Priporas, Constantinos-Vasilios and Tziakas, Vasilis (2002) Private label milk and Greek consumers' behaviour. New Medit, 1 (2). pp. 29-33. ISSN 1594-5685

2001

Balabanis, George and Diamantopoulos, Adamantios and Mueller, Rene Dentiste and Melewar, T. C. (2001) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies (32). pp. 157-175. ISSN 0047-2506

Fletcher, Richard and Melewar, T. C. (2001) The complexities of communicating to customers in emerging markets. Journal of Communication Management, 6 (1). pp. 9-23. ISSN 1363-254X

Jin, Zhongqi (2001) The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting. R & D Management, 31 (3). pp. 275-285. ISSN 0033-6807

Melewar, T. C. (2001) Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal, 6 (1). pp. 36-42. ISSN 1356-3289

Melewar, T. C. and Hunt, Carol and Bridgewater, Susan (2001) Business-to-business relationship marketing: an internet and international perspective. The Marketing Review, 2 (2). pp. 169-185. ISSN 1469-347X

Melewar, T. C. and Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4). pp. 414-427. ISSN 0309-0566

Melewar, T. C. and Storrie, Tim (2001) Corporate identity in the service sector. Public Relations Quarterly, 46 (2). ISSN 0033-3700

Melewar, T. C. and Wooldridge, Adrian R. (2001) The dynamics of corporate identity: a review of a process model. Journal of Communication Management, 5 (4). pp. 327-340. ISSN 1363-254X

Roslin, Rosmimah Mohd and Melewar, T. C. (2001) Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business, 3 (2). pp. 5-36. ISSN 1059-9231

2000

Balabanis, George and Turnbull, Sarah and Melewar, T. C. (2000) International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising, 19 (4). ISSN 0265-0487

Melewar, T. C. and Harrold, John (2000) The role of corporate identity in merger and acquisition activity. Journal of General Management, 26 (2). pp. 17-31. ISSN 0306-3070

Melewar, T. C. and Saunders, J and Balmer, J. M. T. (2000) The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review, 3 (3). pp. 194-200. ISSN 1363-3589

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6). pp. 538-550. ISSN 0309-0566

Roslin, Rosmimah Mohd and Melewar, T. C. (2000) Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing, 14 (3). pp. 49-76. ISSN 0891-1762

1999

Melewar, T. C. and Saunders, John (1999) International corporate visual identity: standardization or localization? Journal of International Business Studies (30). pp. 583-598. ISSN 0047-2506

1998

Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4). pp. 291-308. ISSN 0265-1335