Items where Research Area is "Business School [obs.] > Marketing [old]"

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Article

Andronikidis, Andreas and Vasiliadis, Christos A. and Priporas, Constantinos-Vasilios and Kamenidou, Irene (2007) Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing, 15 (4). pp. 69-86. ISSN 1050-7051

Andronikidis, Andreas and Vassiliadis, Christos and Fotiadis, Thomas and Priporas, Constantinos-Vasilios (2008) Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing, 3 (1). pp. 20-38. ISSN 1741-878X

Baddar Al-Husan, Faten and Brennan, Ross (2009) Key account management in an emerging economy: a case study approach. Journal of Business and Industrial Marketing, 24 (8). pp. 611-620. ISSN 0885-8624

Baines, Paul R. and Brennan, Ross and Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing , 43 (11/12). pp. 1289-1299. ISSN 0309-0566

Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10). pp. 1079-1115. ISSN 0267-257X

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1). pp. 25-33. ISSN 1352-2752

Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2). pp. 225-249. ISSN 0267-257X

Bourlakis, Michael A. and Ness, Mitchell R. and Priporas, Constantinos-Vasilios (2006) The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business, 1 (2). pp. 29-49. ISSN 1450-2194

Bradford, Kevin D. and Desrochers, Debra M. (2009) The use of scents to influence consumers: the sense of using scents to make cents. Journal of Business Ethics, 90 . pp. 141-153. ISSN 0167-4544

Brennan, Ross (2006) Evolutionary economics and the markets-as-networks approach. Industrial Marketing Management, 35 (7). pp. 829-838. ISSN 0019-8501

Brennan, Ross (2004) Should we worry about an academic-practitioner divide in marketing? Marketing intelligence and planning, 22 (5). pp. 492-500. ISSN 0263-4503

Brennan, Ross (2008) Theory and practice across disciplines: implications for the field of management. European business review, 20 (6). pp. 515-528. ISSN 0955-534X

Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning. , 27 (4). pp. 467-473. ISSN 0263-4503

Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5). pp. 511-519. ISSN 0263-4503

Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1). pp. 15-21. ISSN 0263-4503

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1). pp. 29-43. ISSN 0962-8770

Brennan, Ross and Canning, Louise (2002) Adaptation processes in supplier-customer relationships. Journal of customer behaviour, 1 (2). pp. 117-144. ISSN 1475-3928

Brennan, Ross and Canning, Louise and McDowell, Raymond (2007) Price-setting in business-to-business markets. Marketing review, 7 (3). pp. 207-234. ISSN 1469-0195

Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499

Brennan, Ross and Eagle, Lynne (2007) Are students customers? TQM and marketing perspectives. Quality assurance in education, 15 (1). pp. 44-60. ISSN 0968-4883

Brennan, Ross and Eagle, Lynne (2007) Beyond advertising: in-home promotion of fast food. Young consumers, 8 (4). pp. 278-288. ISSN 1758-7212

Brennan, Ross and Eagle, Lynne and Ellis, Nick and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13). pp. 1165-1180. ISSN 0267-257X

Brennan, Ross and Eagle, Lynne and Rice, David (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Brennan, Ross and Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Brennan, Ross and Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Brennan, Ross and Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2). pp. 143-156. ISSN 0309-877X

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4). pp. 419-431. ISSN 1469-347X

Brennan, Ross and Hennenberg, S. (2008) Does political marketing need the concept of customer value? Marketing intelligence and planning, 26 (6). pp. 559-572. ISSN 0263-4503

Brennan, Ross and Pearce, Glenn (2009) Educational drama: a tool for promoting marketing learning? International journal of management education, 8 (1). pp. 1-10. ISSN 1472-8117

Brennan, Ross and Schmidt, Sven-Oliver and Tyler, Katherine (2007) Adaptation in inter-firm relationships: classification, motivation, calculation. Journal of services marketing, 21 (7). pp. 530-537. ISSN 0887-6045

Brennan, Ross and Skaates, M. A. (2005) An international review of the business-to-business marketing curriculum. Marketing education review, 15 (Fall) . pp. 77-89. ISSN 1052-8008

Brennan, Ross and Stringfellow, L. and Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3). pp. 245-256. ISSN 0263-4503

Brennan, Ross and Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing , 37 (11/12). pp. 1636-1665. ISSN 0309-0566

Brennan, Ross and Wilson, Jonathan (2010) Doing business in China: is the importance of guanxi diminishing? European business review, 22 (6). pp. 652-665. ISSN 0955-534X

Brennan, Ross and Wilson, Jonathan (2003) Market entry methods for Western firms in China. Asia Pacific journal of marketing and logistics, 15 (4). pp. 3-18. ISSN 1355-5855

Brennan, Ross and Ahmad, S. Jaseem (2005) Using case studies in management education: the student perspective. International journal of management education, 4 (3). pp. 21-30. ISSN 1472-8117

Brennan, Ross and Dahl, Stephan and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of marketing management, 26 (7). pp. 635-655. ISSN 0267-257X

Chen, Huiling and Peng, Norman and Hackley, Chris (2008) Evaluating service marketing in airline industry and its influence on student passengers' purchasing behaviour-using Taipei-London route as an example. Journal of Travel and Tourism Marketing, 25 (1). pp. 149-160. ISSN 1054-8408

Colombo, Luca (2003) Dynamic advertising under vertical product differentiation. Journal of Optimization Theory and Applications, 119 (2). pp. 261-280. ISSN 1573-2878

Dahl, Stephan (2010) Current themes in social marketing research: text-mining the past five years. Social Marketing Quarterly, 16 (2). pp. 128-136. ISSN 1524-5004

Dahl, Stephan (2006) Peer support over the internet: how HIV positive people use internet support groups. Journal of Medical Marketing, 6 (4). pp. 265-278. ISSN 1745-7904

Dahl, Stephan and Eagle, Lynne and Carlos, Baez (2009) Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. Young consumers, 10 (1). pp. 46-59. ISSN 1758-7212

Egan, John (2005) Another false dawn? the Liberal Democrats, 2005. Journal of marketing management, 21 (9-10). pp. 959-978. ISSN 0267-257X

Egan, John (2003) Back to the future: divergence in relationship marketing research. Marketing theory, 3 (1). pp. 145-157. ISSN 1470-5931

Egan, John (2000) Drivers to relational strategies in retailing. International journal of retail & distribution management, 28 (8). pp. 379-386. ISSN 0959-0552

Egan, John (2007) Sidelined? The future of marketing in the contemporary organisation. Irish journal of management, 27 (2). pp. 99-118. ISSN 1649-248X

Egan, John (2001) Throwing the baby out with the bath water. Marketing intelligence and planning, 19 (6). pp. 375-384. ISSN 0263-4503

Egan, John (2008) A century of marketing. Marketing review, 8 (1). pp. 3-23. ISSN 1469-347X

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3). pp. 218-222. ISSN 1472-3891

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2). pp. 215-242. ISSN 0267-257X

Egan, John and Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3). pp. 71-92. ISSN 1537-7857

Egan, John and Watson, Anna and Kirby, David A. (2002) Franchising, Retailing and the Development of E-Commerce: an examination of the theoretical reasons behind the development of retailing through franchising and a consideration of its future. International journal of retail & distribution management, 30 (5). pp. 228-237. ISSN 0959-0552

Egan, John and Wright, Chris (2000) De-marketing the car. Transport policy, 7 (4). ISSN 0967-070X

Evans, Jeff and Tsatsaroni, Anna and Staub, Natalie (2007) Images of mathematics in popular culture/adults' lives: a study of advertisements in the UK press. Adults Learning Mathematics: An International Journal, 2 (2). pp. 33-53. ISSN 1744-1803

Galanou, Ekaterini and Priporas, Constantinos-Vasilios (2009) A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development, 13 (4). pp. 221-246. ISSN 1360-3736

Ghaffari, Firoozeh and Kyriacou, Orthodoxia and Brennan, Ross (2008) Exploring the implementation of ethics in UK accounting programs. Issues in accounting education. , 23 (2). pp. 183-198. ISSN 0739-3172

Gibson-Sweet, Monica and Brennan, Ross and Foy, Anne and Lynch, Jacqueline and Rudolph, Peter (2010) Key issues in marketing education: the marketing educators' view. Marketing intelligence and planning, 28 (7). pp. 931-943. ISSN 0263-4503

Gupta, Suraksha and Navare, Jyoti and Melawar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

Handley-Schachler, Morrison and Navare, Jyoti (2010) Port risk management and public private partnerships: factors relating to risk allocation and risk sustainability. World Review of Intermodal Transportation Research, 3 (1-2). pp. 150-166. ISSN 1749-4729

Iliopoulos, Efthymios and Priporas, Constantinos-Vasilios (2011) The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research, 11 (261). ISSN 1472-6963

Jin, Zhongqi and Chansarkar, Bal (2006) Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific journal of marketing and logistics. , 18 (4). pp. 283-302. ISSN 0945-7517

Kamenidou, Irene and Balkoulis, Nickolas and Priporas, Constantinos-Vasilios (2009) Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing, 1 (2). pp. 152-172. ISSN 1757-5567

Kamenidou, Irene and Mamalis, Spyridon and Priporas, Constantinos-Vasilios (2009) Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism, 4 (3). pp. 67-79. ISSN 1790-8418

Kamenidou, Irene and Priporas, Constantinos-Vasilios (2010) Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment, 8 (1). pp. 16-20. ISSN 1459-0255

Kamenidou, Irene and Priporas, Constantinos-Vasilios and Michailidis, Anastasios and Mamalis, Spyridon (2003) Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes, 61 . pp. 191-199. ISSN 1022-1379

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423

Mylona, Ifigeneia and Priporas, Constantinos-Vasilios (2008) University students attitudes to mobile political communication. International Journal of Mobile Marketing, 3 (2). pp. 54-60. ISSN 1939-1161

Navare, Jyoti (2003) Changing risk patterns and behaviour: regulator and market failure in the provision of pensions. Geneva Papers on Risk and Insurance Issues and Practice, 28 (3). pp. 472-480. ISSN 1018-5895

Navare, Jyoti (2003) Process or behaviour: which is the risk and which is to be managed? Managerial Finance , 29 (5/6). pp. 6-19. ISSN 0307-4358

Peng, Norman and Chen, Huiling and Hackley, Chris (2008) Political advertising in democratic Taiwan: audiences' perspectives on political figures through image-building advertisements. Taiwan Journal of Democracy, 4 (1). pp. 113-133. ISSN 1815-7238

Peng, Norman and Hackley, Chris (2009) Are voters, consumers? A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative market research, 12 (2). pp. 171-186. ISSN 1352-2752

Peng, Norman and Hackley, Chris (2007) Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing intelligence and planning, 25 (5). pp. 483-489. ISSN 0263-4503

Priporas, Constantinos-Vasilios (2005) Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism, 7 (2). pp. 87-99. ISSN 1547-0148

Priporas, Constantinos-Vasilios and Gatsoris, Lampros and Zacharis, Vassilis (2005) Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning, 23 (7). pp. 659-669. ISSN 0263-4503

Priporas, Constantinos-Vasilios and Kamenidou, Irene (2003) Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal, 51 (1). pp. 53-62. ISSN 1332-7461

Priporas, Constantinos-Vasilios and Kamenidou, Irene (2011) Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management, 18 (4/5). pp. 264-273. ISSN 1350-231X

Priporas, Constantinos-Vasilios and Poimenidis, Ioannis (2008) Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing, 4 (3). pp. 37-45. ISSN 1814-2427

Priporas, Constantinos-Vasilios and Vassiliadis, Chris A. and Stylos, Nikolaos D. (2012) Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal, 15 (4). pp. 385-403. ISSN 1352-2752

Psychogios, Alexandros G. and Priporas, Constantinos-Vasilios (2007) Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report, 12 (1). pp. 40-66. ISSN 1052-0147

Shepherd, Ifan D. H. (2005) From cattle and coke to Charlie: meeting the challenge of self marketing and personal branding. Journal of Marketing Management, 21 (5-6). pp. 589-606. ISSN 1472-1376

Shepherd, Ifan D. H. (2004) Religious marketing: reflections from the other side of politics. Journal of Public Affairs, 4 (3). pp. 317-341. ISSN 1472-3891

Siu, W. S and Zhu, Yi and Kirby, David A. (2003) The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms marketing in Hong Kong and UK. Journal of small business and enterprise development, 10 (1). pp. 25-39. ISSN 1462-6004

Theodoridis, Constantinos D. and Priporas, Constantinos-Vasilios (2009) Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business, 4 (1). pp. 58-68. ISSN 1450-2194

Tzimitra-Kalogianni, Irini and Kamenidou, Irene and Priporas, Constantinos-Vasilios and Tziakas, Vasilis (2002) Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review, 3 (1). pp. 23-36. ISSN 1109-2580

Tzimitra-Kalogianni, Irini and Kamenidou, Irene and Priporas, Constantinos-Vasilios and Tziakas, Vasilis (2002) Private label milk and Greek consumers' behaviour. New Medit, 1 (2). pp. 29-33. ISSN 1594-5685

Vassiliadis, Chris A. and Priporas, Constantinos-Vasilios and Andronikidis, Andreas (2012) An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management . ISSN 0261-5177 (In Press)

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning. , 28 (3). pp. 349-364. ISSN 0263-4503

Vos, Lynn and Brennan, Ross (2010) Marketing simulation games: student and lecturer perspectives. Marketing intelligence and planning, 28 (7). pp. 882-897. ISSN 0263-4503

Wang, Xuan Lorna (2011) Relationship or revenue: potential management conflicts between customer relationship management and hotel revenue management. International Journal of Hospitality Management . ISSN 0278-4319 (In Press)

Wang, Xuan Lorna (2012) The impact of revenue management on hotel key account relationship development. International Journal of Contemporary Hospitality Management, 24 (3). ISSN 0959-6119 (In Press)

Wang, Xuan Lorna and Bowie, David (2009) Revenue management: the impact on business-to-business relationships. Journal of Services Marketing, 23 (1). pp. 31-41. ISSN 0887-6045

Wilson, Jonathan and Brennan, Ross (2009) Relational factors in UK-Chinese international joint ventures. European business review. , 21 (2). pp. 159-171. ISSN 0955-534X

Wu, Kailin and Holmes, Kirsten and Tribe, John (2010) 'Where do you want to go today?' An analysis of family group decisions to visit museums. Journal of Marketing Management, 26 (7-8). pp. 706-726. ISSN 0267-257X

Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2011) Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review, 17 (4). pp. 511-533. ISSN 1360-2381

Book Section

Brennan, Ross (2002) Business to business markets and marketing research. In: Baines, Paul and Chansarkar, Bal, (ed.) Introducing marketing research. Wiley, Chichester, pp. 245-257. ISBN 9780471497707

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Woodside , Arch G. , (ed.) Getting better at sensemaking. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335

Dahl, Stephan (2007) Cross-cultural advertising research: what do we know about the influence of culture on advertising? In: Taher, Nasreen and Gopalan, Swapna, (ed.) Marketplace anthropology. Icfai books . Icfai University Press, Hyderabad, India, pp. 53-87. ISBN 9788131404997

Dahl, Stephan (2005) That just isn't for me! Foreign and home style food advertising from culturally close countries through the eyes of the consumers. In: Pavlu, Dusan, (ed.) Marketingove Komunikace a Media. Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, pp. 84-92. ISBN 8073183064

Monograph

Brennan, Ross and Vos, Lynn and Willetts, Roger (2008) Student experiences of the use of a marketing simulation game. Discussion Paper. Middlesex University, London .

Conference or Workshop Item

Brennan, Ross and Vos, Lynn and Willetts, Roger (2009) Using simulation games in the marketing curriculum. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.

Brennan, Ross (2009) Customer value elasticity, equi-value curves and value vectors: implications for customer behaviour and strategic marketing. In: The 25th IMP Conference:, Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Brennan, Ross and Eagle, Lynne and Ellis, Nick and Higgins, Matthew (2010) Alterity and sensitivity: contours of the tutor in marketing ethics education. In: Academy of Marketing annual conference: Transformational Marketing, 6th-9th July, 2010, Coventry University. (Unpublished)

Brennan, Ross and Gressetvold, Espen and Zolkiewski, Judy (2009) Developing a taxonomy for strategising in industrial networks. In: The 25th IMP Conference., Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Brennan, Ross and Wilson, Jonathan (2010) The IMP contribution to understanding business with China. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

Chen, Huiling and Peng, Norman and Hackley, Chris (2009) The social context of postmodern pet research: a review and framework for the future. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.

Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt.

Ellis, Nick and Higgins, Matthew and Brennan, Ross and Eagle, Lynne (2010) Alterity & sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.

Navare, Jyoti (2005) Financial services practitioner: developing professionalism or best practice. In: Academy of Finance Conference (Annual Meeting), 16-18 March 2005, Chicago, United States. (Unpublished)

Navare, Jyoti and Jin, Zhongqi (2009) Risk and uncertainty in innovation activities. In: The XX ISPIM Conference: The future of Innovation, 21-24 June 2009, Vienna, Austria. (Unpublished)

Pagla, Maria and Brennan, Ross (2009) The development of brand attitudes among young consumers in Cyprus. In: Brand, Identity & Corporate Reputation SIG: 5th International Conference of the Academy of Marketing., 1 - 3 September 2009, Cambridge, UK.

Wang, Xuan Lorna (2002) Hotel yield management and its impact on customer relationships. In: The 8th Asia Pacific Tourism Association Annual Conference , 10th - 13th, July 2002, Dalian, China. (Unpublished)

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK. (Unpublished)

Wang, Xuan Lorna (2006) Yield management and its impact on customer relationships in the service industry. In: Academy of Marketing Conference, 4th - 6th, July 2006, Middlesex University, London.

Wang, Xuan Lorna and Eisenschitz, Aram (2009) Olympic City: what does it mean for Beijing’s destination image? In: The 4th International Conference on Services Management , 8th - 9th May 2009, Oxford Brookes University, Oxford. (Unpublished)

Book

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

Brennan, Ross and Canning, Louise and McDowell, Raymond (2010) Business-to-business marketing. Advanced marketing series . Sage Publications, London. ISBN 9781849201551

Brennan, Ross and Garneau, Paul and Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203

Egan, John (2007) Marketing communications. Thomson Learning, London. ISBN 9781844801213

Egan, John (2008) Relationship marketing: exploring relational strategies in marketing. Financial Times Prentice Hall, Harlow. ISBN 9780273713197

Egan, John and Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. ISBN 1412908663

Thesis

Anurit, Jakrapan (2002) An investigation into consumer behaviour towards the purchase of new luxury cars in two culturally distinct countries: the UK and Thailand. PhD thesis, Middlesex University.

Appiah-Adu, Kwaku (1998) Marketing and performance: a thematic study of firms in the UK and Ghana. PhD thesis, Middlesex University.

May, John Stewart (2003) An investigation into marketing relationships in a London Borough. PhD thesis, Middlesex University.

Squire, Philip (2009) How can a 'client-centric values' approach to selling lead to the 'co-creation' of a new global selling mindset? DProf thesis, Middlesex University.

Teaching Resource

Sund, Kristian J. (2011) Logitech video case. [Teaching Resource] (Unpublished)

Other

Bakhru, Anjali (2009) Chameleon Net. European Case Clearing House, Cranfield, UK.

This list was generated on Wed Feb 6 03:12:44 2013 GMT.