Items where Author / Artist / Editor is "Zhu, Yi"
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Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2011) Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review, 17 (4). pp. 511-533. ISSN 1360-2381
Siu, W. S and Zhu, Yi and Kirby, David A. (2003) The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms marketing in Hong Kong and UK. Journal of small business and enterprise development, 10 (1). pp. 25-39. ISSN 1462-6004
Zhu, Yi (2006) Innovation system for ICT: the case of China. In: Bridging the Digital Divide: Innovation System for ICT in Brazil, China, India, Thailand and Southern Africa. Baskaran, Angathevar and Muchie, Mammo, eds. Adoris & Abbey Publishers Ltd, London, pp. 84-117. ISBN 1-905068-15-8
Conference or Workshop Item
Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2007) Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry. In: Annual Conference of Academy of Management, 3-8 August, 2007, Philadelphia, USA.