Items where Author / Artist / Editor is "Yu, Xiaoyu"

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Number of items: 3.

Article

Nguyen, Bang and Melewar, T. C. and Japtura, Arnold and Han, Sung Ho and Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8). pp. 779-800. ISSN 1352-7266

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8). pp. 3105-3112. ISSN 0148-2963

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

This list was generated on Mon Jan 21 04:41:46 2019 GMT.