Items where Author / Artist / Editor is "Xiaoyu, Yu"

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Article

Nguyen, Bang, Xiaoyu, Yu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501

This list was generated on Wed Jul 17 04:54:47 2019 BST.