Items where Author / Artist / Editor is "Wright, Len Tiu"

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Number of items: 5.


Kooli, Kaouther, Cai, Huifen (Helen) and Wright, Len Tiu (2016) Better together? A hospitality case for umbrella branding. Journal of Business and Industrial Marketing, 31 (8). pp. 1004-1016. ISSN 0885-8624 (doi:10.1108/JBIM-10-2016-273)

Conference or Workshop Item

Cai, Huifen (Helen) and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary’s firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15-18 Jul 2014, Marina Bay Sand, Singapore.

Dandis, Ala' Omar, Wright, Len Tiu and Cai, Huifen (Helen) (2014) The impact of service quality and customer satisfaction on customer's loyalty in Jordan Islamic Bank. In: 47th Academy of Marketing Conference AM2014 - Marketing Dimensions: People, places and spaces, 7-10 Jul 2014, Bournemouth, United Kingdom.

Tang, Xiaoyun, Cai, Huifen (Helen), Wright, Len Tiu and Kooli, Kaouther (2014) Innovation support and SMEs in China. In: 2014 ABRM – IMRA International Conference on the Restructuring of the Global Economy (ROGE), 23-24 Jun 2014, Cambridge, UK.

Tang, Xaioyun, Cai, Huifen (Helen) and Wright, Len Tiu (2013) SME’s business marketing management and innovation policies support: evidence from China. In: The 2013 International Conference on Marketing Studies (ICMS2013), September 7 - 8, 2013, Hong Kong, China,. (Accepted/In press)

This list was generated on Sun Oct 20 05:20:12 2019 BST.