Items where Author / Artist / Editor is "Wright, Len Tiu"

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Number of items: 5.

Article

Kooli, Kaouther and Cai, Huifen (Helen) and Wright, Len Tiu (2016) Better together? A hospitality case for umbrella branding. Journal of Business and Industrial Marketing, 31 (8). pp. 1004-1016. ISSN 0885-8624

Conference or Workshop Item

Dandis, Ala' Omar and Wright, Len Tiu and Cai, Huifen (Helen) (2014) The impact of service quality and customer satisfaction on customer's loyalty in Jordan Islamic Bank. In: 47th Academy of Marketing Conference AM2014 - Marketing Dimensions: People, places and spaces, 7-10 Jul 2014, Bournemouth, United Kingdom.

Tang, Xiaoyun and Cai, Huifen (Helen) and Wright, Len Tiu and Kooli, Kaouther (2014) Innovation support and SMEs in China. In: 2014 ABRM – IMRA International Conference on the Restructuring of the Global Economy (ROGE), 23-24 Jun 2014, Cambridge, UK.

Cai, Huifen (Helen) and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary’s firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15-18 Jul 2014, Marina Bay Sand, Singapore.

Tang, Xaioyun and Cai, Huifen (Helen) and Wright, Len Tiu (2013) SME’s business marketing management and innovation policies support: evidence from China. In: The 2013 International Conference on Marketing Studies (ICMS2013), September 7 - 8, 2013, Hong Kong, China,. (Accepted/In press)

This list was generated on Sun Jan 20 04:49:35 2019 GMT.