Items where Author is "Worcester, Robert M."

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Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10). pp. 1079-1115. ISSN 0267-257X

Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2). pp. 225-249. ISSN 0267-257X

This list was generated on Sat Oct 25 04:35:09 2014 IST.