Items where Author is "Willetts, Roger"
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Brennan, Ross and Vos, Lynn and Willetts, Roger (2009) Using simulation games in the marketing curriculum. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.
Brennan, Ross and Vos, Lynn and Willetts, Roger (2008) Student experiences of the use of a marketing simulation game. Discussion Paper. Middlesex University, London.