Items where Author / Artist / Editor is "Sujchaphong, Narissara"

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Article

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1). pp. 87-116. ISSN 1469-347X

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2). pp. 204-237. ISSN 0884-1241

This list was generated on Sun May 19 04:53:59 2019 BST.