Items where Author / Artist / Editor is "Saunders, John"

See full list of headings
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 4.

Article

Melewar, T. C. and Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4). pp. 414-427. ISSN 0309-0566

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6). pp. 538-550. ISSN 0309-0566

Melewar, T. C. and Saunders, John (1999) International corporate visual identity: standardization or localization? Journal of International Business Studies (30). pp. 583-598. ISSN 0047-2506

Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4). pp. 291-308. ISSN 0265-1335

This list was generated on Fri Aug 17 04:21:13 2018 BST.