Items where Author / Artist / Editor is "Petruzzellis, Luca"

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Lianos, Gerasimos and Sloev, Igor (2016) Customer acquisition and customer retention in a competitive industry. In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, Luca and Winer, Russell S, eds. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 541-552. ISBN 9783319298764

This list was generated on Thu Jun 20 04:30:52 2019 BST.