Items where Author / Artist / Editor is "Petruzzellis, Luca"

See full list of headings
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 1.

Book Section

Lianos, Gerasimos and Sloev, Igor (2016) Customer acquisition and customer retention in a competitive industry. In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, Luca and Winer, Russell S, eds. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 541-552. 9783319298764. (doi:10.1007/978-3-319-29877-1_111)

This list was generated on Thu Oct 17 05:03:30 2019 BST.