Items where Author is "Peng, Norman"
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Peng, Norman and Hackley, Chris (2009) Are voters, consumers? A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research, 12 (2). pp. 171-186. ISSN 1352-2752
Peng, Norman and Chen, Huiling and Hackley, Chris (2008) Political advertising in democratic Taiwan: audiences' perspectives on political figures through image-building advertisements. Taiwan Journal of Democracy, 4 (1). pp. 113-133. ISSN 1815-7238
Chen, Huiling and Peng, Norman and Hackley, Chris (2008) Evaluating service marketing in airline industry and its influence on student passengers' purchasing behaviour-using Taipei-London route as an example. Journal of Travel and Tourism Marketing, 25 (1). pp. 149-160. ISSN 1054-8408
Peng, Norman and Hackley, Chris (2007) Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing Intelligence and Planning, 25 (5). pp. 483-489. ISSN 0263-4503
Conference or Workshop Item
Chen, Huiling and Peng, Norman and Hackley, Chris (2009) The social context of postmodern pet research: a review and framework for the future. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.