Items where Author / Artist / Editor is "Nguyen, Bang"

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Number of items: 28.

Article

Foroudi, Pantea, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea, Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2). pp. 405-429. ISSN 0959-3845

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research . ISSN 1066-2243 (Published online first)

Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T. C., Jayawardhena, Chanaka, Ghazali, Ezlika and Mutum, Dilip S. (2019) Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing . ISSN 0891-1762 (Published online first)

Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8). pp. 779-800. ISSN 1352-7266

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 0144-929X

Melewar, T. C., Foroudi, Pantea, Dinnie, Keith and Nguyen, Bang (2018) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications, 24 (4). pp. 337-359. ISSN 1352-7266

Nguyen, Bang, Hafeez, Khalid, Foroudi, Pantea and Alghatas, Fathalla M. (2018) An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making, 18 . ISSN 1462-4621 (Accepted/In press)

Mohamad, Bahtiar, Nguyen, Bang, Melewar, T. C. and Gambetti, Rossella (2018) Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line, 31 (1). pp. 56-75. ISSN 0888-045X

Melewar, T. C., Nguyen, Bang, Alwi, Sharifah Faridah Syed and Navare, Jyoti (2017) Guest editors' introduction: The state of art on corporate reputation: a special section. International Studies of Management and Organization, 47 (3). pp. 217-219. ISSN 0020-8825

Chen, Chen-Chu Matilda, Nguyen, Bang, Melewar, T. C. and Dennis, Charles (2017) Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning evidence from the Taiwanese pharmaceutical industry. International Studies of Management & Organization, 47 (3). pp. 240-257. ISSN 0020-8825

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1). pp. 87-116. ISSN 1469-347X

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8). pp. 3105-3112. ISSN 0148-2963

Hafeez, Khalid, Foroudi, Pantea, Keith, Dinnie, Nguyen, Bang and Parahoo, Sanjai K. (2016) The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management, 23 (4). pp. 383-402. ISSN 1350-231X

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Syed Alwi, Sharifah Faridah, Nguyen, Bang, Melewar, T. C., Loh, Yeat Hui and Liu, Martin (2016) Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems, 116 (5). pp. 858-882. ISSN 0263-5577

Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3). pp. 357-376. ISSN 1352-2752

Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

Che-Ha, Norbani, Nguyen, Bang, Yahya, Wan Kalthom, Melewar, T. C. and Chen, Yeo Pei (2016) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing, 22 (1). pp. 13-28. ISSN 1356-7667

Nguyen, Bang, Xiaoyu, Yu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501

Nguyen, Bang, Ekinci, Yuksel, Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5). pp. 777-800. ISSN 1470-7853

Wu, Meng-Shan Sharon, Chaney, Isabella, Chen, Cheng-Hao Steven, Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3). pp. 298-319. ISSN 1352-2752

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2). pp. 204-237. ISSN 0884-1241

Tran, Mai An, Nguyen, Bang, Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1). pp. 86-114. ISSN 1352-2752

Nguyen, Bang, Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms’ brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2). pp. 122-140. ISSN 0965-254X

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9). pp. 758-769. ISSN 1350-231X

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C. and Dennis, Charles (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4). pp. 410-440. ISSN 1352-2752

Book

Melewar, T. C., Nguyen, Bang, Alwi, Sharifah Faridah Syed and Navare, Jyoti, eds. (2017) Corporate Reputation [Special Issue of International Studies of Management & Organization]. Taylor and Francis Group.

This list was generated on Wed Jul 17 04:55:10 2019 BST.