Items where Author / Artist / Editor is "Nguyen, Bang"

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Number of items: 28.

Article

Foroudi, Pantea, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Hafeez, Khalid, Foroudi, Pantea and Nguyen, Bang (2019) An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making, 18 (3). pp. 229-256. ISSN 1462-4621

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea, Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2). pp. 405-429. ISSN 0959-3845

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research . ISSN 1066-2243 (Published online first)

Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T. C., Jayawardhena, Chanaka, Ghazali, Ezlika and Mutum, Dilip S. (2019) Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing . ISSN 0891-1762 (Published online first)

Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8). pp. 779-800. ISSN 1352-7266

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 0144-929X

Melewar, T. C., Foroudi, Pantea, Dinnie, Keith and Nguyen, Bang (2018) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications, 24 (4). pp. 337-359. ISSN 1352-7266

Mohamad, Bahtiar, Nguyen, Bang, Melewar, T. C. and Gambetti, Rossella (2018) Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line, 31 (1). pp. 56-75. ISSN 0888-045X

Melewar, T. C., Nguyen, Bang, Syed Alwi, Sharifah Faridah and Navare, Jyoti (2017) Guest editors' introduction: the state of the art on corporate reputation: a special section. International Studies of Management and Organization, 47 (3). pp. 217-219. ISSN 0020-8825

Chen, Chen-Chu Matilda, Nguyen, Bang, Melewar, T. C. and Dennis, Charles (2017) Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management & Organization, 47 (3). pp. 240-257. ISSN 0020-8825

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1). pp. 87-116. ISSN 1469-347X

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8). pp. 3105-3112. ISSN 0148-2963

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Hafeez, Khalid, Foroudi, Pantea, Keith, Dinnie, Nguyen, Bang and Parahoo, Sanjai K. (2016) The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management, 23 (4). pp. 383-402. ISSN 1350-231X

Syed Alwi, Sharifah Faridah, Nguyen, Bang, Melewar, T. C., Loh, Yeat Hui and Liu, Martin (2016) Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems, 116 (5). pp. 858-882. ISSN 0263-5577

Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3). pp. 357-376. ISSN 1352-2752

Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

Che-Ha, Norbani, Nguyen, Bang, Yahya, Wan Kalthom, Melewar, T. C. and Chen, Yeo Pei (2016) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing, 22 (1). pp. 13-28. ISSN 1356-7667

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501

Nguyen, Bang, Ekinci, Yuksel, Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5). pp. 777-800. ISSN 1470-7853

Wu, Meng-Shan Sharon, Chaney, Isabella, Chen, Cheng-Hao Steven, Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3). pp. 298-319. ISSN 1352-2752

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2). pp. 204-237. ISSN 0884-1241

Nguyen, Bang, Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2). pp. 122-140. ISSN 0965-254X

Tran, Mai An, Nguyen, Bang, Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1). pp. 86-114. ISSN 1352-2752

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9). pp. 758-769. ISSN 1350-231X

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C. and Dennis, Charles (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4). pp. 410-440. ISSN 1352-2752

Book

Melewar, T. C., Nguyen, Bang, Alwi, Sharifah Faridah Syed and Navare, Jyoti, eds. (2017) Corporate Reputation [Special Issue of International Studies of Management & Organization]. Taylor and Francis Group.

This list was generated on Mon Sep 16 05:00:41 2019 BST.