Items where Author / Artist / Editor is "Nguyen, Bang"

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Number of items: 26.

Article

Nguyen, Bang and Melewar, T. C. and Japtura, Arnold and Han, Sung Ho and Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8). pp. 779-800. ISSN 1352-7266

Hafeez, Khalid and Alghatas, Fathalla M. and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha (2018) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People . ISSN 0959-3845 (Published online first)

Hafeez, Khalid and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 0144-929X

Melewar, T. C. and Foroudi, Pantea and Dinnie, Keith and Nguyen, Bang (2018) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications, 24 (4). pp. 337-359. ISSN 1352-7266

Foroudi, Pantea and Foroudi, Mohammad M. and Nguyen, Bang and Gupta, Suraksha (2018) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Nguyen, Bang and Hafeez, Khalid and Foroudi, Pantea and Alghatas, Fathalla M. (2018) An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making, 18 (1). ISSN 1462-4621 (Accepted/In press)

Mohamad, Bahtiar and Nguyen, Bang and Melewar, T. C. and Gambetti, Rossella (2018) Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line, 31 (1). pp. 56-75. ISSN 0888-045X

Melewar, T. C. and Nguyen, Bang and Alwi, Sharifah Faridah Syed and Navare, Jyoti (2017) Guest editors’ introduction: The state of art on corporate reputation: a special section. International Studies of Management and Organization, 47 (3). pp. 217-219. ISSN 0020-8825

Chen, Chen-Chu Matilda and Nguyen, Bang and Melewar, T. C. and Dennis, Charles (2017) Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning evidence from the Taiwanese pharmaceutical industry. International Studies of Management & Organization, 47 (3). pp. 240-257. ISSN 0020-8825

Sujchaphong, Narissara and Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1). pp. 87-116. ISSN 1469-347X

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8). pp. 3105-3112. ISSN 0148-2963

Hafeez, Khalid and Foroudi, Pantea and Keith, Dinnie and Nguyen, Bang and Parahoo, Sanjai K. (2016) The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management, 23 (4). pp. 383-402. ISSN 1350-231X

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Syed Alwi, Sharifah Faridah and Nguyen, Bang and Melewar, T. C. and Loh, Yeat Hui and Liu, Martin (2016) Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems, 116 (5). pp. 858-882. ISSN 0263-5577

Chen, Chen-Chu Matilda and Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3). pp. 357-376. ISSN 1352-2752

Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip and Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

Che-Ha, Norbani and Nguyen, Bang and Yahya, Wan Kalthom and Melewar, T. C. and Chen, Yeo Pei (2016) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing, 22 (1). pp. 13-28. ISSN 1356-7667

Nguyen, Bang and Xiaoyu, Yu and Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501

Nguyen, Bang and Ekinci, Yuksel and Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5). pp. 777-800. ISSN 1470-7853

Wu, Meng-Shan Sharon and Chaney, Isabella and Chen, Cheng-Hao Steven and Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3). pp. 298-319. ISSN 1352-2752

Sujchaphong, Narissara and Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2). pp. 204-237. ISSN 0884-1241

Tran, Mai An and Nguyen, Bang and Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1). pp. 86-114. ISSN 1352-2752

Nguyen, Bang and Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms’ brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2). pp. 122-140. ISSN 0965-254X

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9). pp. 758-769. ISSN 1350-231X

Hallier Willi, Christine and Nguyen, Bang and Melewar, T. C. and Dennis, Charles (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4). pp. 410-440. ISSN 1352-2752

Book

Melewar, T. C. and Nguyen, Bang and Alwi, Sharifah Faridah Syed and Navare, Jyoti, eds. (2017) Corporate Reputation [Special Issue of International Studies of Management & Organization]. Taylor and Francis Group.

This list was generated on Thu Jan 17 04:53:34 2019 GMT.