Items where Author / Artist / Editor is "Melewar, T. C."

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Article

Foroudi, Pantea and Dinnie, Keith and Kitchen, Philip J. and Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566

Melewar, T. C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Foroudi, Pantea and Melewar, T. C. and Gupta, Suraksha (2017) Corporate logo: history, definition, and components. International Studies of Management and Organization, 47 (2). pp. 176-196. ISSN 0020-8825

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T. C. and Foroudi, Mohammad (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8). pp. 3105-3112. ISSN 0148-2963

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Syed Alwi, Sharifah Faridah and Nguyen, Bang and Melewar, T. C. and Loh, Yeat Hui and Liu, Martin (2016) Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems, 116 (5). pp. 858-882. ISSN 0263-5577

Chen, Chen-Chu Matilda and Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3). pp. 357-376. ISSN 1352-2752

Ali, Raza and Jin, Zhongqi and Wu, Kailin and Melewar, T. C. (2016) How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization . ISSN 0020-8825 (Accepted/In press)

Nguyen, Bang and Melewar, T. C. and Japtura, Arnold and Han, Sung Ho and Steve Chen, Cheng-Hao and Yu, Xiaoyu (2016) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications . ISSN 1352-7266 (Published online first)

Che-Ha, Norbani and Nguyen, Bang and Yahya, Wan Kalthom and Melewar, T. C. and Chen, Yeo Pei (2016) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing, 22 (1). pp. 13-28. ISSN 1356-7667

Nguyen, Bang and Xiaoyu, Yu and Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501

Nguyen, Bang and Ekinci, Yuksel and Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5). pp. 777-800. ISSN 1470-7853 (Accepted/In press)

Sujchaphong, Narissara and Nguyen, Bang and Melewar, T. C. (2015) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review . ISSN 1469-347X (Accepted/In press)

Wu, Meng-Shan Sharon and Chaney, Isabella and Chen, Cheng-Hao Steven and Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3). pp. 298-319. ISSN 1352-2752

Sujchaphong, Narissara and Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2). pp. 204-237. ISSN 0884-1241

Tran, Mai An and Nguyen, Bang and Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1). pp. 86-114. ISSN 1352-2752

Nguyen, Bang and Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms’ brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2). pp. 122-140. ISSN 0965-254X

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9). pp. 758-769. ISSN 1350-231X

Ali, Raza and Lynch, Richard and Melewar, T. C. and Jin, Zhongqi (2014) The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research . ISSN 0148-2963

Foroudi, Pantea and Melewar, T. C. and Gupta, Suraksha (2014) Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 0148-2963

Hallier Willi, Christine and Nguyen, Bang and Melewar, T. C. and Dennis, Charles (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4). pp. 410-440. ISSN 1352-2752

Muhamad, Rusnah and Melewar, T. C. and Alwi, Sharifah Faridah Syed (2012) Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46 (7/8). pp. 900-921. ISSN 0309-0566

Gupta, Suraksha and Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

Argyriou, Evmorfia and Melewar, T. C. (2011) Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews, 13 (4). pp. 431-451. ISSN 1460-8545

Srivoravilai, Nopporn and Melewar, T. C. and Liu, Martin J. and Yannopoulou, Natalia (2011) Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management, 27 (3-4). pp. 243-268. ISSN 0267-257X

Bridges, Kieran and Melewar, T. C. and Otubanjo, B. Olutayo (2007) “Geiz-ist-geil” strategy: a three-company study. Management Decision, 45 (6). pp. 1023-1037. ISSN 0025-1747

Balabanis, George and Mueller, Rene and Melewar, T. C. (2007) In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1 (3). pp. 328-344. ISSN 1753-3627

Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2). pp. 196-206. ISSN 1350-231X

Melewar, T. C. and Badal, Edgar and Small, Joseann (2006) Danone branding strategy in China. Journal of Brand Management, 13 (6). pp. 407-417. ISSN 1350-231X

Melewar, T. C. and Karaosmanoglu, Elif (2006) Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing, 40 (7/8). pp. 846-869. ISSN 0309-0566

Pike, Warren and Melewar, T. C. (2006) The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing, 18 (3). pp. 183-203. ISSN 0954-7541

Argyriou, Evmorfia and Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5). pp. 575-599. ISSN 1470-7853

Melewar, T. C. and Bassett, Kara and Simoes, Claudia (2006) The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal, 11 (2). pp. 138-147. ISSN 1356-3289

Melewar, T. C. and Karaosmanoglu, Elif and Paterson, Douglas (2005) Corporate identity: concept, components and contribution. Journal of General Management, 31 (1). p. 59. ISSN 0306-3070

Argyriou, Evmorfia and Melewar, T. C. and Meadows, Maureen (2005) A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing, 15 (1). pp. 47-73. ISSN 1049-6483

Tucker, Laura and Melewar, T. C. (2005) Corporate reputation and crisis management: the threat and manageability of anti-corporatism. Corporate Reputation Review (7). pp. 377-387. ISSN 1363-3589

Melewar, T. C. and Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12). pp. 379-394. ISSN 1350-231X

Melewar, T. C. and Akel, Sibel (2005) The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal, 10 (1). pp. 41-57. ISSN 1356-3289

Melewar, T. C. and Vemmervik, Claes (2004) International advertising strategy: a review, reassessment and recommendation. Management Decision, 42 (7). pp. 863-881. ISSN 0025-1747

Rosmimah, Mohd Roslin and Melewar, T. C. (2004) Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail and Distribution Management, 32 (1). pp. 33-44. ISSN 0959-0552

Melewar, T. C. and Sambrook, Lydia (2004) The importance of brand power: a review of the European car market. The European Business Journal, 16 (4). pp. 167-177. ISSN 0955-808X

Melewar, T. C. and Meadows, Maureen and Zheng, Wenqiang and Rickards, Richard (2004) The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management (11). pp. 449-461. ISSN 1350-231X

Crawford, Gerry and Melewar, T. C. (2003) The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour- an International Research Review, 3 (1). pp. 85-98. ISSN 1472-0817

Melewar, T. C. and Osborne, Luc (2003) Can Swiss multinational corporations be considered truly global firms? The European Business Journal, 15 (1). pp. 24-34. ISSN 0955-808X

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4). pp. 195-220. ISSN 1352-7266

Melewar, T. C. and Walker, Christopher (2003) Global corporate brand building: guidelines and case studies. Journal of Brand Management (11). pp. 157-170. ISSN 1350-231X

Melewar, T. C. and Smith, Nichola (2003) The Internet revolution: some global marketing implications. Marketing Intelligence and Planning, 21 (6). pp. 363-369. ISSN 0263-4503

Melewar, T. C. and Mott, Andrea (2003) Is the French model of capitalism becoming more like the Anglo-Saxon model? Journal of General Management, 28 (4). p. 47. ISSN 0306-3070

Melewar, T. C. and Jenkins, Elizabeth (2002) Defining the corporate identity construct. Corporate Reputation Review, 5 (1). pp. 76-90. ISSN 1363-3589

Melewar, T. C. and Bains, Narinder (2002) Industry in transition: corporate identity on hold? International Journal of Bank Marketing, 20 (2). pp. 57-66. ISSN 0265-2323

Melewar, T. C. and Navalekar, Abhijit (2002) Leveraging corporate identity in the digital age. Marketing Intelligence & Planning, 20 (2). pp. 96-103. ISSN 0263-4503

Balabanis, George and Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6). pp. 582-610. ISSN 0265-1335

Melewar, T. C. and Stead, Caroline (2002) The impact of information technology on global marketing strategies. Journal of General Management, 27 (4). pp. 29-40. ISSN 0306-3070

Balabanis, George and Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4). pp. 7-37. ISSN 0891-1762

Melewar, T. C. and Storrie, Tim (2001) Corporate identity in the service sector. Public Relations Quarterly, 46 (2). ISSN 0033-3700

Melewar, T. C. and Hunt, Carol and Bridgewater, Susan (2001) Business-to-business relationship marketing: an internet and international perspective. The Marketing Review, 2 (2). pp. 169-185. ISSN 1469-347X

Melewar, T. C. and Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4). pp. 414-427. ISSN 0309-0566

Melewar, T. C. (2001) Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal, 6 (1). pp. 36-42. ISSN 1356-3289

Roslin, Rosmimah Mohd and Melewar, T. C. (2001) Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business, 3 (2). pp. 5-36. ISSN 1059-9231

Fletcher, Richard and Melewar, T. C. (2001) The complexities of communicating to customers in emerging markets. Journal of Communication Management, 6 (1). pp. 9-23. ISSN 1363-254X

Melewar, T. C. and Wooldridge, Adrian R. (2001) The dynamics of corporate identity: a review of a process model. Journal of Communication Management, 5 (4). pp. 327-340. ISSN 1363-254X

Balabanis, George and Diamantopoulos, Adamantios and Mueller, Rene Dentiste and Melewar, T. C. (2001) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies (32). pp. 157-175. ISSN 0047-2506

Roslin, Rosmimah Mohd and Melewar, T. C. (2000) Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing, 14 (3). pp. 49-76. ISSN 0891-1762

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6). pp. 538-550. ISSN 0309-0566

Balabanis, George and Turnbull, Sarah and Melewar, T. C. (2000) International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising, 19 (4). ISSN 0265-0487

Melewar, T. C. and Harrold, John (2000) The role of corporate identity in merger and acquisition activity. Journal of General Management, 26 (2). pp. 17-31. ISSN 0306-3070

Melewar, T. C. and Saunders, J and Balmer, J. M. T. (2000) The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review, 3 (3). pp. 194-200. ISSN 1363-3589

Melewar, T. C. and Saunders, John (1999) International corporate visual identity: standardization or localization? Journal of International Business Studies (30). pp. 583-598. ISSN 0047-2506

Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4). pp. 291-308. ISSN 0265-1335

This list was generated on Mon May 29 04:34:28 2017 BST.