Items where Author / Artist / Editor is "McPherson, Mark"

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Number of items: 11.

Article

McPherson, Mark (2017) Identity and difference - re-thinking UK South Asian entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 11 (5). pp. 564-589. ISSN 1750-6204

McPherson, Mark (2016) An outsider’s inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 18 (1). pp. 63-89. ISSN 1471-5201

McPherson, Mark (2010) Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behaviour & Research., 16 (5). pp. 389-413. ISSN 1355-2554

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6). pp. 414-439. ISSN 1355-2554

McPherson, Mark (2007) A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6431

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423

Book Section

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan and Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172

Monograph

Lyon, Fergus and Baldock, Robert and McPherson, Mark and Ekanem, Ignatius U. and Ellis, Catherine-Anne and Bertotti, Marcello and Sepulveda, Leandro and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency.

Conference or Workshop Item

McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. In: Academy of Marketing 2016 Conference: Radical Marketing, 04-07 July 2016, Newcastle University Business School.

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.

McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway.

This list was generated on Thu Dec 13 04:43:23 2018 GMT.