Items where Author / Artist / Editor is "McPherson, Mark"

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Number of items: 11.

Article

McPherson, Mark (2017) Identity and difference - re-thinking UK South Asian entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 11 (5). pp. 564-589. ISSN 1750-6204 (doi:10.1108/jec-04-2016-0012)

McPherson, Mark (2016) An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 18 (1). pp. 63-89. ISSN 1471-5201 (doi:10.1108/JRME-01-2015-0001)

McPherson, Mark (2010) Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behaviour & Research., 16 (5). pp. 389-413. ISSN 1355-2554 (doi:10.1108/13552551011071878)

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6). pp. 414-439. ISSN 1355-2554 (doi:10.1108/13552550810910988)

McPherson, Mark (2007) A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6431 (doi:10.1111/j.1470-6431.2006.00583.x)

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423 (doi:10.1111/j.1470-6431.2006.00583.x)

Book Section

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. 9780415523172.

Monograph

Lyon, Fergus, Owen, Robyn, McPherson, Mark, Ekanem, Ignatius U., Ellis, Catherine-Anne, Bertotti, Marcello, Sepulveda, Leandro and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency. .

Conference or Workshop Item

McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. In: Academy of Marketing 2016 Conference: Radical Marketing, 04-07 July 2016, Newcastle University Business School.

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.

McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway.

This list was generated on Sun Oct 20 05:14:25 2019 BST.